B2B | Medical Equipment Industry
How Astra-vue went from no online presence to 11 global leads through a director-led LinkedIn and SEO, in 4 months
Company
Industry
Medical Devices for Airway Management
Location
United Arab Emirates
Use Case
Build digital presence, improve brand visibility, and generate inbound interest
“We had always relied on trade shows to grow our B2B business, so we were not quite sure what to expect when we started working with Aresoft Solutions on a digital marketing project. After a few months, though, we have been really pleased with the results. Their strategy has helped grow our social media presence and has also improved the reach and effectiveness of our website.
They have been professional, knowledgeable, and easy to work with throughout the process. I would happily recommend Aresoft Solutions to any business looking to strengthen its digital presence and grow online.”
Nauman Hayat, Director Astra-vue
The Multi-Pillar Approach
Astra-vue is a manufacturer and exporter of video laryngoscopes used in modern airway management. Their devices are built to meet strict global healthcare standards, including FDA, CE, MDR, and ISO 13485 certifications, while helping clinicians improve patient outcomes.
Their patented solutions are designed for clinicians, hospital procurement teams, and medical distributors, particularly in the EU and US markets. Since the beginning, Astra Vue has relied mostly on traditional marketing such as medical events, cold outreach, and word of mouth to generate new business. The challenge is that while their technology is advanced and competitive, they operate in a market dominated by long established global brands in both video and traditional laryngoscopes.
Challenge
Astra-vue had developed a strong brand identity and innovative airway management products, but its digital presence was virtually nonexistent.
Without a digital credibility layer, potential buyers and distributors had limited ways to discover or evaluate Astra-vue outside trade shows and direct outreach.
The company needed a cost-efficient way to increase visibility and trust within the airway management community.
Low Brand Visibility
in a specialized medical community
Slow Sales Cycles
amplified by the technical nature of the products
Minimum Budget
following heavy investment in traditional marketing channels
A Multi-Pillar Approach
Director-Led LinkedIn Activation
Instead of investing time in growing a company page, we activated the director’s personal LinkedIn profile as the primary engagement channel.
This approach was chosen deliberately. In medical technology, peer credibility and expert voice carry significantly more weight than brand messaging.
The content strategy focused on:
-
- Short video insights and informal branded content
- Trade show and event updates
- Commentary on industry challenges and clinician behaviors
- A conversational tone designed to spark discussion rather than push sales
Website Development and Global SEO
To support credibility once prospects discovered the brand, we translated AstraVue’s identity into a modern, informative website.
Key priorities included:
-
- Clear educational content to explain complex product capabilities
- A structured product architecture suitable for medical buyers
- A knowledge base for distributors
- Localized pages for countries across North America, Europe, and Asia to support international search visibility
Marketing Impact
LinkedIn Activation
11 qualified leads generated across multiple countries
Website & SEO Performance
High organic traffic on educational and thought-leadership blogs
The website is indexed across multiple targeted countries, including the United States, the Philippines, Vietnam, the UAE, Saudi Arabia, Canada, Italy, Malaysia, Portugal, Australia, Sweden, and more.
Next steps
The collaboration quickly expanded beyond the initial scope.
Aresoft Solutions will now:
Take SEO learnings of Astra-vue to develop 3 additional websites for the company’s parent group
Activate other board members of the parent company on LinkedIn to scale the presence of all brands
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