E-commerce
How Elscooter Sweden achieved 160% revenue growth through organic and paid activation
Company
Industry
Electric Mobility Retail
(Elscooters, E-bikes, E-Mopeds)
Location
Use Case
Increase search visibility and drive online sales in Sweden
The Challenge
Despite operating in a fast-growing market for electric mobility products such as elscooters and electric bikes, Elscooter’s website had almost no meaningful presence in Google search results.
This created a difficult commercial situation.
The Swedish electric mobility market is highly competitive, with large retailers dominating high-volume keywords such as:
-
- elscooter
- elcykel
- elmoped
These core keywords were already controlled by established e-commerce players with strong SEO authority, making it difficult for smaller retailers to compete directly in the short term.
Without strong search visibility, Elscooter Sweden struggled to attract organic traffic, capture high-intent product searches, and convert online interest into sales.
The Approach: Dual-channel growth
Instead of competing head-on with large retailers for the most competitive keywords, the strategy focused on strategic search entry points that could generate faster traction and immediate commercial impact.
Spare parts SEO
Rather than focusing immediately on the most competitive product keywords, Aresoft identified a largely neglected segment of the market: spare parts and accessories for electric scooters and e-bikes.
The strategy focused on:
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- Identifying spare parts and accessory keywords that competitors were not targeting
- Optimizing existing product pages to rank for these searches
- Strengthening internal linking to support category-level authority
- Creating a clearer SEO structure that connected spare parts searches to core product categories
- This approach allowed Elscooter Sweden to gain search traction in a segment competitors had largely ignored.
Google Shopping and PMAX activation
At the start of the engagement, Elscooter Sweden was not actively running Google Shopping campaigns. This meant that many product-related searches were not being captured through Google’s shopping ecosystem.
To address this, Aresoft deployed a full product visibility setup across Google’s commerce platforms.
The strategy included:
-
- Setting up Google Merchant Center
- Launching Google Shopping campaigns
- Implementing Performance Max campaigns to extend product visibility across Google’s network
- Structuring campaigns to prioritize high-intent product searches
- This ensured that Elscooter Sweden’s products could appear directly in shopping results when users searched for specific electric mobility products.
Implementation
Execution focused on building a complete digital growth foundation across SEO and paid acquisition.
Key implementation activities included:
- Conducting keyword research focused on spare parts and accessory opportunities
- SEO optimizing existing product pages for low competition search terms
- Strengthening internal linking structures to reinforce category authority
- Structuring the website to better support search discovery
- Setting up Google Merchant Center and product feeds
- Launching Google Shopping campaigns
- Deploying Performance Max campaigns to increase visibility across Google surfaces
- Managing the full digital growth stack including SEO strategy, Swedish content optimization and paid media performance
This integrated approach allowed organic and paid channels to reinforce each other, accelerating overall growth.
Results
Combined SEO and paid media efforts contributed to over 160% revenue growth between 2023 and 2024!
Spare parts pages reached top Google rankings within 3 months
Organic visibility increased across targeted accessory and component searches
Spare parts traffic began generating consistent online sales
Importantly, spare parts searches also introduced new customers to the brand, indirectly supporting demand for core products such as elscooters and e-bikes!
Products began appearing prominently in Google Shopping results
Increased visibility across Google’s shopping ecosystem through Performance Max
Higher volumes of high-intent traffic reaching product pages
Importantly, spare parts searches also introduced new customers to the brand, indirectly supporting demand for core products such as elscooters and e-bikes!
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