B2B | Moving Services in Sweden
Senior Flytten: CRM Implementation, Email Deliverability, and Paid Acquisition Optimization
Company
Industry
Moving and relocation services
Location
Sweden
Use Case
Lead generation, CRM implementation
Background
Senior Flytten is a relocation services provider for seniors in Sweden. Their business model is focused on lead generation through digital channels, rapid follow up, and conversion efficiency. Operating on thin margins, cost per lead and response time are growth metrics.
The Challenge
Senior Flytten is a relocation services provider for seniors in Sweden. Their business model is focused on lead generation through digital channels, rapid follow up, and conversion efficiency. Operating on thin margins, cost per lead and response time are growth metrics.
Disconnected lead nurturing
Leads were being captured but not systematically nurtured. Manual follow-up created delays and inconsistency.
Email Deliverability Collapse
Automated emails were landing in spam or being rejected entirely. Follow-up emails never reached prospects.
Data Attribution Discrepancies
Meta pixel data did not match actual business outcomes. Ad spend was being optimized against false data, making cost per lead calculation impossible.
The Challenge
Senior Flytten is a relocation services provider for seniors in Sweden. Their business model is focused on lead generation through digital channels, rapid follow up, and conversion efficiency. Operating on thin margins, cost per lead and response time are growth metrics.
Disconnected lead nurturing
Leads were being captured but not systematically nurtured. Manual follow-up created delays and inconsistency.
Email Deliverability Collapse
Automated emails were landing in spam or being rejected entirely. Follow-up emails never reached prospects.
Data Attribution Discrepancies
Meta pixel data did not match actual business outcomes. Ad spend was being optimized against false data, making cost per lead calculation impossible.
Implementation
GoHighLevel CRM Implementation
Implemented GoHighLevel as the central operating system. Unified lead capture, automated follow-up workflows, and lead scoring. Every lead from Meta ads now enters a defined pipeline stage and triggers a sequence automatically.
Email Deliverability Fixed
Moved automation emails to a dedicated subdomain (automation.seniorflytten.se). Configured SPF, DKIM, and DMARC. Separated automated traffic from regular email to ensure 98% delivery.
Google Tag Manager Setup
Deduplication logic, server-side validation against CRM data, and reallocating budget away from unprofitable segments revealed by accurate data.
The Impact
By aligning technical infrastructure with business goals, we transformed Senior Flytten’s digital operations into a high-precision lead engine, significantly reducing waste while accelerating sales response.
The improved tracking revealed unprofitable audience segments that were hidden by noisy data. Shutting these down further optimized campaign efficiency.
Email Delivery
98%
Up from 60%
Follow-Up Time
2-5m
Down from 24h
Cost Per Lead
-40%
Direct savings
Manual Work
60%
Automation reduction
Data Accuracy Improvement
Within 2-5% 230% inflation
Validation Status
Verified Data